{"id":437,"date":"2023-11-20T06:54:43","date_gmt":"2023-11-20T06:54:43","guid":{"rendered":"https:\/\/marketnbusiness.com\/?p=437"},"modified":"2023-11-20T06:54:43","modified_gmt":"2023-11-20T06:54:43","slug":"bcg-%eb%a7%a4%ed%8a%b8%eb%a6%ad%ec%8a%a4%ec%97%90-%eb%8c%80%ed%95%b4-%ec%82%b4%ed%8e%b4%eb%b3%b4%ea%b8%b0-%ea%b2%bd%ec%98%81-%ec%9a%a9%ec%96%b4","status":"publish","type":"post","link":"https:\/\/marketnbusiness.com\/bcg-%eb%a7%a4%ed%8a%b8%eb%a6%ad%ec%8a%a4%ec%97%90-%eb%8c%80%ed%95%b4-%ec%82%b4%ed%8e%b4%eb%b3%b4%ea%b8%b0-%ea%b2%bd%ec%98%81-%ec%9a%a9%ec%96%b4\/","title":{"rendered":"BCG \ub9e4\ud2b8\ub9ad\uc2a4\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubcf4\uae30 [\uacbd\uc601 \uc6a9\uc5b4]"},"content":{"rendered":"<p>\uae30\uc5c5\uc774 \uacbd\uc601 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \ub54c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95 \uc911 BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub77c\ub294 \uae30\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0ac\uc5c5 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ubd84\uc11d \uc2dc \uc790\uc8fc \uc5b8\uae09\ub418\ub294 \uae30\ubc95\uc785\ub2c8\ub2e4. BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub294 \uae30\uc5c5\uc774 \uc5ec\ub7ec \uc0ac\uc5c5 \uc911 \uc5b4\ub290 \uc0ac\uc5c5\uc5d0 \ub354 \uc9d1\uc911\ud558\uace0 \uc5b4\ub290 \uc0ac\uc5c5\uc5d0 \ub35c \uc9d1\uc911\ud560\uc9c0 \uacb0\uc815\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uadf8\ub7fc \uc774 \uae00\uc5d0\uc11c\ub294 BCG \ub9e4\ud2b8\ub9ad\uc2a4\uc758 \ub73b\uacfc BCG \ub9e4\ud2b8\ub9ad\uc2a4\uc5d0\uc11c \uc124\uba85\ud558\ub294 \uac01 \uc0ac\uc5c5 \ubcc4 \ud2b9\uc9d5\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<div><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- \ub0b4\ubd80 --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-7840307983277133\" data-ad-slot=\"3500713773\" data-ad-format=\"auto\" data-language=\"\u201dko\u201d\" data-full-width-responsive=\"true\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div>\n<p>&nbsp;<\/p>\n<h2>BCG \ub9e4\ud2b8\ub9ad\uc2a4 \ub73b<\/h2>\n<p>&nbsp;<\/p>\n<p>BCG \ub9e4\ud2b8\ub9ad\uc2a4(matrix)\uc5d0\uc11c BCG\ub294 \ubbf8\uad6d\uc758 \uc720\uba85 \ucee8\uc124\ud305 \ud68c\uc0ac\uc778 Boston Consulting Group(\ubcf4\uc2a4\ud134 \ucee8\uc124\ud305 \uadf8\ub8f9)\uc758 \uc57d\uc790\uc785\ub2c8\ub2e4. \ub9e4\ud2b8\ub9ad\uc2a4\ub294 4\ubd84\uba74\uc744 \ub73b\ud569\ub2c8\ub2e4. BCG\uc5d0\uc11c \uac1c\ubc1c\ud55c 4\ubd84\uba74 \ubc29\uc2dd\uc758 \uc0ac\uc5c5 \ubd84\uc11d \ubaa8\ub378\uc774\ub77c BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ubd88\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. BCG \ub9e4\ud2b8\ub9ad\uc2a4\uc5d0\uc11c\ub294 \uc2dc\uc7a5 \uc810\uc720\uc728, \uc131\uc7a5\uc131\uc774\ub77c\ub294 2\uac00\uc9c0 \uc694\uc778\uc744 \uae30\uc900\uc73c\ub85c \uc0ac\uc5c5\uc758 \uc885\ub958\ub97c \ub2e4\uc74c\uacfc \uac19\uc774 4\uac00\uc9c0\ub85c \ub098\ub215\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\uc2a4\ud0c0 (Star)<\/li>\n<li>\uce90\uc2dc\uce74\uc6b0 (Cash Cow)<\/li>\n<li>\ubb3c\uc74c\ud45c (Question Mark)<\/li>\n<li>\ub3c4\uadf8 (Dog)<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<div><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- \ub0b4\ubd80 --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-7840307983277133\" data-ad-slot=\"3500713773\" data-ad-format=\"auto\" data-language=\"\u201dko\u201d\" data-full-width-responsive=\"true\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div>\n<p>&nbsp;<\/p>\n<h3><strong>BCG \ub9e4\ud2b8\ub9ad\uc2a4 \uc0ac\uc5c5 \ubcc4 \ud2b9\uc9d5<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>1. \uc2a4\ud0c0(Star)<\/strong><\/p>\n<p>\uc2a4\ud0c0\ub294 \ud574\ub2f9 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc774 \ub192\uace0, \uc131\uc7a5\uc131\ub3c4 \uc88b\uc740 \uc0ac\uc5c5\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc5c5\uc758 \uacbd\uc6b0 \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d \uc2dc\uc7a5 \uc6b0\uc704\ub97c \uc720\uc9c0\ud558\uace0 \uc131\uc7a5\uc138\ub97c \uc774\uc5b4\uac08 \uc218 \uc788\ub3c4\ub85d \uafb8\uc900\ud788 \ud22c\uc790\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. \uce90\uc2dc\uce74\uc6b0(Cash Cow)<\/strong><\/p>\n<p>\uce90\uc2dc\uce74\uc6b0\ub294 \ud574\ub2f9 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc740 \ub192\uc9c0\ub9cc \uc131\uc7a5\uc131\uc774 \ub0ae\uc740 \uc0ac\uc5c5\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uce90\uc2dc(cash)\ub294 \ud604\uae08\uc744 \uc758\ubbf8\ud558\uace0, \uce74\uc6b0(cow)\ub294 \uc18c\ub97c \ub73b\ud569\ub2c8\ub2e4. \ud604\uc7ac \ub9ce\uc740 \ud604\uae08\uc744 \uac00\uc838\ub2e4\uc900\ub2e4\ub294 \uc758\ubbf8\uc5d0\uc11c \uc774\ub7ec\ud55c \uc774\ub984\uc744 \ubd99\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uce90\uc2dc\uce74\uc6b0\uc5d0 \ud574\ub2f9\ud558\ub294 \uc0ac\uc5c5\uc740 \uadf8\ub3d9\uc548\uc758 \ub9ce\uc740 \ud64d\ubcf4\ub85c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \ub192\uac70\ub098 \ub9c9\ub300\ud55c \ud22c\uc790\ub85c \uae30\uc220 \uc6b0\uc704\ub97c \uc810\uc720\ud574\uc11c \uc2dc\uc7a5 \uc810\uc720\uc728\uc774 \ub192\uc740 \uac83\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\uc81c \ud574\ub2f9 \uc0b0\uc5c5\uc774 \uc131\uc219\uae30\uc5d0 \uc811\uc5b4\ub4e4\uc5b4 \ud5a5\ud6c4 \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc740 \ub0ae\uc740 \uacbd\uc6b0\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc5c5\uc5d0\ub294 \ub9ce\uc740 \ud22c\uc790\ub97c \ud560 \uc218 \uc5c6\uace0, \uc0ac\uc5c5\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub294 \uc815\ub3c4\ub9cc \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4. \ud604\uae08 \ucc3d\ucd9c\ub825\uc774 \ub192\uc544 \uc5ec\uae30\uc11c \ubc1c\uc0dd\ud55c \ud604\uae08\uc740 \uae30\uc5c5\uc744 \uc548\uc815\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uace0, \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uc0ac\uc5c5\uc5d0 \ud22c\uc790\ud560 \uc218 \uc788\ub294 \ub3d9\ub825\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. \ubb3c\uc74c\ud45c(Question Mark)<\/strong><\/p>\n<p>\ubb3c\uc74c\ud45c\ub294 \uc2dc\uc7a5 \uc810\uc720\uc728\uc740 \ub0ae\uc9c0\ub9cc \uc131\uc7a5\uc131\uc774 \ub192\uc740 \uc0ac\uc5c5\uc744 \ub9d0\ud569\ub2c8\ub2e4. \ud574\ub2f9 \uae30\uc5c5\uc774 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uc0b0\uc5c5\uc5d0 \uc9c4\uc785\ud55c \uacbd\uc6b0 \ucc98\uc74c\uc5d0\ub294 \uc2dc\uc7a5\uc810\uc720\uc728\uc774 \ub0ae\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc5c5\uc758 \uacbd\uc6b0 \uae30\uc5c5\uc774 \uc5b4\ub5bb\uac8c \ub300\ucc98\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c \uc55e\uc73c\ub85c\uc758 \uacb0\uacfc\uac00 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud604\uc7ac \uc131\uc7a5 \uc815\uccb4\uc5d0 \ubd80\ub52a\ud78c \uae30\uc5c5\uc774\ub77c\uba74 \uc774\ub7ec\ud55c \ubb3c\uc74c\ud45c \uc0ac\uc5c5\uc744 \uc798 \uc131\uc7a5\uc2dc\ud0ac \uc218 \uc788\uc744\uc9c0 \uc5ec\ubd80\uac00 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9cc\uc57d \ubb3c\uc74c\ud45c \uc0ac\uc5c5\uc744 \ud0a4\uc6b0\ub824\uace0 \ud55c\ub2e4\uba74 \uc0c1\ub2f9\ud55c \uaddc\ubaa8\uc758 \uc790\uae08 \ud22c\uc790\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. \ub3c4\uadf8(Dog)<\/strong><\/p>\n<p>\ub3c4\uadf8\ub294 \uc2dc\uc7a5 \uc810\uc720\uc728\ub3c4 \ub0ae\uace0, \uc131\uc7a5\uc131\ub3c4 \uc548 \uc88b\uc740 \uc0ac\uc5c5\uc744 \ub73b\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc5c5\uc5d0\uc11c\ub294 \ucca0\uc218\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uadf8\ub3d9\uc548 \ud22c\uc790\ud55c \uac83\uc774 \uc544\uae4c\uc6cc\uc11c \uc0ac\uc5c5\uc744 \ud3ec\uae30\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74 \ud53c\ud574\uac00 \ub354 \ucee4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\uc9c0\uae08\uae4c\uc9c0 BCG \ub9e4\ud2b8\ub9ad\uc2a4\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub294 \uc0ac\uc5c5\uc758 \ud2b9\uc131\uc744 \uc2dc\uc7a5\uc810\uc720\uc728, \uc131\uc7a5\uc131\uc774\ub77c\ub294 \ub450 \uac00\uc9c0 \uc694\uc778\uc744 \uae30\uc900\uc73c\ub85c \ud3c9\uac00\ud558\ub294 \uc0ac\uc5c5 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ubd84\uc11d \uae30\ubc95\uc785\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \uba85\ud655\ud55c \uae30\uc900\uc744 \ud1b5\ud574 \uae30\uc5c5\uc774 \uc758\uc0ac\uacb0\uc815\uc744 \ud560 \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc774 \uc788\uc9c0\ub9cc, \uc0ac\uc5c5 \ud3c9\uac00 \uae30\uc900\uc744 \ub450 \uac00\uc9c0\ub85c\ub9cc \ud55c\uc815\ud574 \uc9c0\ub098\uce58\uac8c \ub2e8\uc21c\ud654\ud588\ub2e4\ub294 \ub2e8\uc810\ub3c4 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uc774 \uae00\uc740 \uc2dc\uc0ac\uc0c1\uc2dd\uc0ac\uc804\uc744 \ucc38\uc870\ud574\uc11c \uc791\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uae30\uc5c5\uc774 \uacbd\uc601 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \ub54c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95 \uc911 BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub77c\ub294 \uae30\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0ac\uc5c5 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ubd84\uc11d \uc2dc \uc790\uc8fc \uc5b8\uae09\ub418\ub294 \uae30\ubc95\uc785\ub2c8\ub2e4. BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub294 \uae30\uc5c5\uc774 \uc5ec\ub7ec \uc0ac\uc5c5 \uc911 \uc5b4\ub290 \uc0ac\uc5c5\uc5d0 \ub354 \uc9d1\uc911\ud558\uace0 \uc5b4\ub290 \uc0ac\uc5c5\uc5d0 \ub35c \uc9d1\uc911\ud560\uc9c0 \uacb0\uc815\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uadf8\ub7fc \uc774 \uae00\uc5d0\uc11c\ub294 BCG \ub9e4\ud2b8\ub9ad\uc2a4\uc758 \ub73b\uacfc BCG \ub9e4\ud2b8\ub9ad\uc2a4\uc5d0\uc11c \uc124\uba85\ud558\ub294 \uac01 \uc0ac\uc5c5 \ubcc4 \ud2b9\uc9d5\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. &nbsp; &nbsp; BCG [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[112,113,114,111],"class_list":["post-437","post","type-post","status-publish","format-standard","hentry","category-7","tag-bcg","tag-bcg-","tag-bcg--","tag-111"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BCG \ub9e4\ud2b8\ub9ad\uc2a4\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubcf4\uae30 [\uacbd\uc601 \uc6a9\uc5b4] - marketnbusiness.com<\/title>\n<meta name=\"description\" content=\"\uae30\uc5c5\uc774 \uacbd\uc601 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \ub54c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95 \uc911 BCG \ub9e4\ud2b8\ub9ad\uc2a4\ub77c\ub294 \uae30\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0ac\uc5c5 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ubd84\uc11d \uc2dc \uc790\uc8fc \uc0ac\uc6a9\ub418\ub294 \uae30\ubc95\uc785\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 BCG \ub9e4\ud2b8\ub9ad\uc2a4\uc758 \ub73b\uacfc BCG \ub9e4\ud2b8\ub9ad\uc2a4\uc5d0\uc11c \uc124\uba85\ud558\ub294 \uac01 \uc0ac\uc5c5\ubcc4 \ud2b9\uc9d5\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketnbusiness.com\/bcg-\ub9e4\ud2b8\ub9ad\uc2a4\uc5d0-\ub300\ud574-\uc0b4\ud3b4\ubcf4\uae30-\uacbd\uc601-\uc6a9\uc5b4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BCG \ub9e4\ud2b8\ub9ad\uc2a4\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubcf4\uae30 [\uacbd\uc601 \uc6a9\uc5b4] - 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